The Best Materials Sustainability Story
Is Yours… but Only if You Tell It

When the conversation is about carbon, wood always wins.

• Designers and architects strive to be more sustainable with every project.

• Consumers of every demographic are voting for sustainability with their dollars, but are increasingly skeptical of “greenwashing.”

• Carbon is the only universally accepted metric we have to measure and compare the climate impacts of different materials, products, and processes.

• Trees are 50% naturally captured carbon by weight.

• Only wood and wood-based materials store more naturally captured carbon than is released in their production and use. This is the definition of “climate positive.”

  Bottom line: Using more wood for furniture, interiors, and construction means keeping more carbon out of the atmosphere over the long term.

By partnering with the Climate Positive NOW movement, you’ll have simple and memorable story about the unique sustainability advantages of wood-based materials that’s easy to share with architects, designers, design students, and consumers—your customers!

With the UN, banks, and major global manufacturers like IKEA and others beginning to use the term, “climate positive,” the DHA is positioning decorative hardwood plywood as a leader in sustainable materials, so you can own this story.

Wood has the best sustainability story in the world. But you have to tell it to own it.

We’re here to help you share this story on the science-based benefits of wood with our exclusive, limited-time offer for DHA members!

As a supplier, manufacturer, or distributor partner in the Climate Positive NOW movement, your company will have:

• Distinctive visual branding to show off your leadership: Unlimited rights to use the Climate Positive NOW logo on your marketing materials, packaging, and branding collateral for the length of your partnership

• Storytelling resources: Access to our exclusive content and social media toolkit

• “How to Sell on Sustainability” training workshop: An online training session to help you get the most mileage out of this powerful messaging advantage

• Third-party reinforcement: Your company logo on the sources page at ClimatePositiveNOW.org

• Designer and industry education: We build strategic A&D relationships, like our partnership with companies like OFS Brands, associations like the KCMA, the Retail Design Institute, IDEC (representing design instructors), and magazines like Interiors + Sources and FDMC. 

• Publicity and growing awareness: As a journalist, certified A&D content producer, and public speaker in the interiors and furniture industry, Kenn Busch and Material Intelligence bring a broader perspective that is appreciated by designers, educators, sales teams, marketers, and industry executives. 

We’re making it easy to join now, thanks to support from the DHA:

• A 50% DISCOUNT: 12-month partnership is only $2,400 for DHA members (normally $4,800) with a five-year partnership; you can quit at any time

• Includes the full benefits, listed above

• Limited time offer: Commit by December 15 to save $2,400

Contact: kenn@materialintelligence.com, +1 608-213-9662