Why? It’s About Love.
People want to love where they work and live, and what they buy. You want to love what you do. When the products we use have a great story for the planet, there's enough love to go around for everyone. Embracing materials that naturally store more carbon in our built environments is the best way to share that love, now and for future generations.
Buildings generate nearly 40% of annual global CO2 emissions
The building industry is the single largest producer of greenhouse gases. Recent research shows that outfitting and renovating interiors over a building’s lifespan has an even larger impact than its construction and operation. Replacing carbon-heavy materials like glass, metal and solid surfaces with Climate Positive alternatives helps mitigate the negative impacts of our built environment.
Consumers are voting for sustainability with their dollars
Countless studies have shown that millennial and generation Z consumers will seek out and spend more for products they see as healthier for people and the planet. Nine in 10 would switch to brands associated with a cause, and 87% would be more loyal to a company that helps them contribute to social and environmental issues. Younger adults are even willing to take a pay cut to work for a sustainable business, company, or industry.
‘Climate Positive’ gives you the global context for telling a powerful, memorable sustainability story
There’s an alphabet soup of labels and certifications out there. It’s confusing. Telling a Climate Positive story puts all of those details into context with real-world challenges and empowers you to share the benefits your products, your projects, your company can deliver.
Investors and shareholders are prioritizing sustainable projects
Investments in developments with positive sustainability stories have proven to have a higher ROI over the long term.
“Over the course of 2020, we have seen how purposeful companies, with better environmental, social, and governance (ESG) profiles, have outperformed their peers. During 2020, 81% of a globally-representative selection of sustainable indexes outperformed their parent benchmarks.”
Every built environment uses materials that are Climate Positive Now.
You are already using these materials in your projects. Congratulations! We’re here to help you spread the word, and the love. These companies are leading the way.